If you wear this bright red sriracha rooster t-shirt in public– and why wouldn’t you? — you may get some glances from people who don’t understand what it’s all about. After all, it has only a rooster and no words. But from those in the know about sriracha hot sauce and all its srirach-y-good-ness (yes that’s a word), you may get some high fives, fist-bumps, and random “hell yeahs” from people on the street. It’s a little bit like being in a secret club. Who wouldn’t want that?